Ranking portfolios by risk
Risk should be intuitive and easy to understand.
We like to use sailing as an analogy in explaining risk. Just as the force of the wind determines how fast and smoothly a journey progresses, the level of risk in a portfolio influences its potential returns and volatility.
On a general basis, we manage investment risk through methods like diversification – you can read more about that here. But we also allow you to customise the amount of risk you want to take.
Risk levels tailored to you
Our portfolios are rated from Fundforce 3 to Fundforce 7, mirroring the Beaufort Scale of wind force: lower-rated portfolios are steadier and more conservative, while higher-rated ones have greater growth potential but also higher levels of short-term turbulence.
This ensures risk and reward are meaningfully connected, so clients are fairly compensated for every additional step up in risk they take.
The diagram shown on the right (or below if you’re on a mobile device) is a simple visualisation of a husband and wife’s attitude to risk, drawn from the results of psychometric profiling. While simple, visuals like this offer a strong starting point in ensuring investments are managed in a way that works for everyone.
But risk is not just about how much uncertainty a client is comfortable with — it’s also about financial resilience. That’s why we also conduct extensive cash flow modelling to assess their ability to absorb investment losses.
This ensures that each client is invested in a portfolio that aligns not only with their comfort level but also with their financial capacity to withstand market fluctuations, helping them stay confidently on course toward their long-term financial goals.
Psychometric profiling: Case study

